Cannabis Categories Suggest Marketplace Expansion

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Data from the United States about the THC pills marketplace shows new consumers are entering the cannabis market, which is useful news for investors in marijuana

Speculation among investors about the potential size of the recreational cannabis market in Canada runs the gamut from wild-eyed to dour, with plenty of room in between.

Dour probably misses the mark. Wild-eyed is highly discouraged. But the continuum of commercial possibility for investors in Canada next year looks potentially solid, based on trends in the United States.

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Ottawa Makes Smart Move With Edibles

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We already know what Canadians are puffing —among others, we reportedly love the cannabis strains Romulan (created in British Columbia) and Lowryder, which thrives in cooler climates.

But soon, we will know what kinds of cannabis treats Canadians are nibbling, too.

In a pivot that we champion, Ottawa announced this month that it no longer plans to ban edible cannabis products from store shelves in Canada. We won’t see edibles until a year after recreational sales are legal, which is scheduled for July 1 of next year. But at least we are on the proper path.

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U.S. Cannabis Experience Holds Promise for Canada

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If Canada’s experience with legal recreational marijuana parallels what is taking place in U.S. states, we have much to anticipate in terms of entrepreneurial ferment, job creation, wealth expansion and boosted tax receipts.

Legal recreational marijuana has been the law of the land in Colorado for three and a half years, and a little more than three years in Washington. Oregon staggered its roll-out of recreational marijuana between 2015 and last year, Alaska’s and Nevada’s programs are up and running, and soon to follow are Massachusetts, Maine and the cannabis behemoth known as California.

And in Canada, we are marching towards nationwide legalization sometime next year.

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